BRAND KIT
Our brand, your slide.
Logos, palette, typography, and the 6 rules we hold to. Take what you need. Credit lines aren't required, but we like the ones that show up.
LOGO
The mark — a door, an orange knob, and a K in dots.
White or black only, and the knob is always orange. Never put the mark on a busy photo. Clear space: half a mark-height on every side. Minimum size: 24px tall.
PALETTE
#0B0B0D
Black
Page + app background
#16171C
Card
Raised surface
#F7582A
Knob
The one accent · primary action
#22C55E
Green
Money only
#FFFFFF
White
Ink
#8A8C96
Muted
Secondary text (62% white)
TYPE
Inter Tight
Display, 700, uppercase. Every headline ends in an orange period.
EVERY DOOR.
Inter
Body + UI — paragraphs, labels, table cells.
Every feature the top twelve had.
Trip Sans Mono
Verifiable numbers, IDs, timestamps.
KNOCKS · 247 · +41
Six rules
- Orange is the only accent. Knob #F7582A marks the one thing to do next. Never decorative.
- Green means money. #22C55E is for pay and sales, nothing else.
- Headlines slam. Inter Tight 700, uppercase, tight, ending in an orange period.
- Numbers are mono. Trip Sans Mono for counts, money, ranks and labels.
- Say “pay.” Never “commission.” And it's free, never “free forever.”
- The rep comes first. Every UX decision asks: “does this help or hurt the 7-second door decision?”